AED Contest
October is Sudden Cardiac Arrest Awareness Month and we’re encouraging everyone to locate and register AEDs. By doing so, you’re helping to build the National Emergency AED + Resource (NEAR) Registry, a catalog of life-saving devices that could mean the difference between life and death for someone suffering a cardiac arrest.
There are prizes for individuals and communities that register AEDs, so spread the word! We've put together images, social posts, and other resources to make that easy.
Scroll down for contest rules and promotional resources.
Contest Rules
HELP BUILD YOUR COMMUNITY REGISTRY
Help us locate and register AEDs so their location is known by community responders and 911 telecommunicators in the event of a cardiac arrest.
By registering AEDs with the free NEAR Registry app, or online through AED.new, during Sudden Cardiac Arrest Awareness Month (October), you'll be entered to win one of ten $500 Amazon gift cards. The more AEDs you register, the more chances you'll have to win. Collectively, the community that registers the most AEDs will be awarded five AEDs equipped with TAG, supplied by Safe Life, and an outdoor SaveStation® AED cabinet.
- AEDs must be registered between October 1, 2026 and October 31, 2026 to qualify (contest period).
- AEDs must be registered using the free NEAR Registry app available on the App Store and Google Play, or online at AED.new.
- Individual winners will be notified via the email address associated with their NEAR Registry account no later than November 16, 2026. Gift cards will be sent electronically.
- The community that collectively registers the most AEDs (weighted by community size) will be awarded five AEDs equipped with TAG, the world's first True AED GPS, along with Safe Life's AED365 Program Management, and one 24/7 public access, outdoor, fully monitored SaveStation AED cabinet. Additionally, PulsePoint will assist with marketing efforts around the placement and registration of the AEDs.
- PulsePoint will assist with marketing efforts around the placement and registration of the AEDs.
Increase Survival
WHY CATALOGING AED LOCATIONS IS CRUCIAL
More than 350,000 out-of-hospital cardiac arrests (OHCA) occur annually in the U.S., making it a leading cause of death. Survival rates nationally for sudden cardiac arrest are less than 10 percent.
However, cardiac arrest victims who receive a shock from a publicly available AED (automated external defibrillator) administered by a lay responder prior to EMS arrival have 2-3 times better odds of survival and more favorable outcomes. In fact, for every minute defibrillation is delayed, a cardiac arrest patient's chance of survival drops by about 10 percent.
Despite the life-saving potential of AEDs, they are of no value if they cannot be located and placed into service during a cardiac emergency.
SCA Awareness Tools
SUDDEN CARDIAC ARREST AWARENESS MONTH RESOURCES
Need ideas and assets to educate your community members on Sudden Cardiac Arrest (SCA), including the difference between SCA and a heart attack, and the important role of CPR, AEDs and PulsePoint in the community? Our SCA Awareness Month toolkit is full of targeted resources to get you started!
Contest Resources
Ready-made resources to encourage your community to register AEDs and understand their important role in cardiac arrest survival.
Social Media Post Examples
Here are a few cut and paste ideas to get you started!
Facebook, LinkedIn
Social Media Images
Facebook, LinkedIn, X
Social Media Header Images
Facebook, LinkedIn, X, YouTube
Supporting Video
Encourage community involvement and improve contest participation by incorporating these videos in your outreach efforts. Click the "More options" menu icon (three vertically stacked dots in the upper-right corner) to download the file.
PulsePoint AED "Meet and Greet"
Madison Fire Chief helps save life while off-duty
PulsePoint alert brings lifeguards and AED to collapsed runner in cardiac arrest
Off-duty firefighter grabs nearby AED and responds to PulsePoint CPR-needed alert
Facebook, Instagram, LinkedIn
Animated Video
Click the "More options" menu icon (three vertically stacked dots in the upper-right corner) to download the file.
1200 x 630px (Facebook and LinkedIn)
1200 x 630px (Facebook and LinkedIn)
1080 x 1080px (Instagram and Facebook)
1080 x 1080px (Instagram and Facebook)
Handouts
PulsePoint Respond and NEAR Registry marketing materials can be printed for distribution at in-person events or shared via social media. You can review all existing materials by visiting marketing collateral on our Resources page, or you can download print-or-post-ready graphics.
Press Release Template
Use this ready-to-go AED Contest Press Release Template to share the news with your local media and partner organizations like the American Heart Association, Red Cross, civic organizations and youth groups.
Send a contest agency message
TAP INFORMED AND ENGAGED COMMUNITY MEMBERS
PulsePoint Respond users have already raised a hand and offered life-saving assistance to their communities. They're a perfect audience to help locate AEDs missing from the registry. Review how to send an Agency Message to your subscribers. Markdown-ready copy below!
In recognition, we're encouraging everyone to register AEDs so 911 dispatchers can direct people to the nearest one in an emergency.
By doing so, you're helping build the **National Emergency AED + Resource (NEAR) Registry**, a catalog of life-saving devices that could mean the difference between life and death for someone suffering a cardiac arrest
Register an AED this month and you could win prizes — for you and for our community.
Learn more on the [contest page](https://www.near-registry.org/aed-contest).
